Dina is a Senior lecturer /Course Leader MA Luxury Brand Management at Regent`s University London and a Senior associate/ Supervisor at University of Cambridge institute for sustainability leadership (CISL).

Her research focuses on luxury branding and consumption, brand activism and social inclusion in the luxury sector. Dina has been awarded the Prestigious Prince of Wales Global sustainability fellowship at CISL supported by CHANEL, where she looked into the role of the luxury sector in fostering social inclusion.