Iva Petrović

Iva Petrović is Executive Director of the Nordic Business Alliance, a regional Nordic hub covering Serbia, Montenegro and North Macedonia.  In close collaboration with four Nordic embassies – Denmark, Finland, Norway and Sweden – Iva leads initiatives focused on green transition, sustainable development, circular economy, smart cities, and health and well-being of the citizens, promoting unique Nordic values and business practices.  Her organization’s aim to be a productive, relevant platform that drives positive change in business environment, and society at large, assisting the countries’ EU accession processes.  She strongly believes in the power of innovation clusters centered around universities, and eco-systems that engage diverse set of stakeholders including academia, civil society, business, government and NGO sector to drive positive transformations. 

Iva is a seasoned business professional with over 20 years of international experience in various industries, functions and geographies.  She holds a BA in Economics and MBA from Harvard Business School. In her free time, Iva enjoys travel and activities in nature.  She is an avid hiker, skier and runner.